Devynerios: A Symphony of Unique Herbal Liqueurs

Asta Kauspedaite's Award-Winning Design Celebrates Lithuanian Heritage and Nature

Asta Kauspedaite's design journey for Devynerios began with the challenge of unifying three distinct beverages under one brand umbrella. Inspired by the natural ingredients, herbs, and mysticism associated with these liqueurs, Kauspedaite created designs that are as unique as the products themselves. A new symbol was also introduced, underscoring the pagan legend of the three planes - the underworld, the earth, and the sky.

Devynerios is more than just a leader in the herbal liqueur category in Lithuania; it is a representation of the country's unique production methods and recipes based on natural ingredients. Each product in the Devynerios family is distinctive, and these differences are reflected in their respective label designs. For instance, the Originalios design communicates authenticity, while the Zalios design immerses consumers in the mystical world of herbs. The Raudonos design, on the other hand, reflects courage and youthfulness through its use of asymmetry and vivid colors.

The realization of these designs involved the use of flexo printing, hot foil, and embossing. The technical specifications of the design include dimensions of 75 (w) x 250 (h) x 50 (d) mm. The design project, which was released in July 2021, was a collaborative effort between Asta Kauspedaite and Jurate Paulauskiene.

One of the key challenges in this design project was to highlight the roles of all three products in the Devynerios family. With the brand's growth, the strengthening of sales in export markets, and increasing restrictions on marketing communications, it was essential to emphasize the uniqueness and strengths of each product. Kauspedaite successfully overcame this challenge, creating designs that not only reflect the distinctive features of each product but also unify them under the Devynerios brand.

Devynerios' unique design and strong brand identity have not gone unnoticed. The design was awarded Silver in the A' Packaging Design Award in 2022, a prestigious accolade rewarded to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. This recognition is a testament to Kauspedaite's ability to create designs that evoke positive feelings, amazement, and wonder.

In conclusion, Devynerios stands as a shining example of how design can capture the essence of a brand, its products, and its heritage. Through her innovative design, Asta Kauspedaite has not only created a unique identity for each product in the Devynerios family but also unified them under a single brand that represents Lithuania's rich heritage and natural ingredients.